While studies indicate that nonprofits are adopting social media tools at a faster rate than most Fortune 500 companies, many nonprofits are not convinced that they are using these tools in the most effective ways possible to increase awareness, donations and relationship-building. No matter what age demographic your organization targets, every generation can now be reached through online marketing. Baby Boomers are online at work and at home and account for about half of overall online giving and GenXers are known to be highly responsive to online marketing. Of course, Millennials are the most wired generation, replacing traditional computer use with mobile communications. So, to reach a variety of people, nonprofits need be doing multi-channel communicating. This workshop was created to help participants implement and integrate social media into their overall communications strategy to be confident that they are getting the best out of the most popular and relevant platforms: Facebook, Twitter, the Web and Blogs.
The course will cover:
- Learning how to write effective online content by understanding how online
readers behave and thus the differences between how someone should write
for traditional print and writing for the web
- Creating compelling content to present in 140 characters or less for Twitter
Following the steps in creating a blog, including choosing a platform and developing
procedures for writing, posting and monitoring
- Fulfilling your Facebook page’s potential as a tool for engagement, calls to action
and an information channel.
Date: February 16, 2017 (snow date February 21, 2017)